Pitch Perfect: PR Style

Krista Giuffi, Ragan Communications, “PR pro’s confession: ‘I’ve pitched utter, complete crap'”

So, besides AP Style, what is the first thing that public relations professionals have to become fluent in?

If you guessed pitching, go get yourself a cookie! And then you can continue to read. Go ahead, I’ll wait.


Alright, so what’s the big deal about pitching? What even is it? How does it work? Well, the big deal would be that as pr guru, you want your organization to have some stellar reputation in the press right? That’s what it’s all about, to get notice and to appear newsworthy. Pitching from a PR professional to a journalist is the bottom line of:

Why should they care?

So, you give a little heads up, a little pointing in the right direction. Why it benefits and why it matters. Continue to foster that good public relations…. See what I did there? Cheesy but funny right?

Anyways, so how do you do it? Well, we could get into a discussion about all the semantics on the many ways to do it, and all the tools and approaches that come with it, but I feel that might be good for a different post at a different date. Besides, there are some really great ideas and tips if you want in any of these articles:

5 Tips To A Successful PR Pitch

How To Pitch To The Press: 8 No Fail Strategies

PR 101: How To Pitch Your Story To The Media And Why You Should

Really what I want to get to is what MY favorite newfound way of pitching, because really this blog is all about me right? Just kidding. Honestly what has become my favorite type of pitching is through tweeting. Sounds weird I know. When I told my mom she was flabbergasted by the “total casualness” of it all.

One does not simply
Mira Polamaki, “Top 6 pitching tips from the king of business content” theredrepublic.com

But when you think about it, it’s actually a great tool and makes total sense. The way the world works more so now than ever, is a constant, quick stream of information. There is never NOT something going on. And part of the field of PR is knowing exactly what is going on. Whether it’s the latest and greatest, or the biggest crisis to hit this side of the business world, we gotta know. And Twitter has become one of the biggest tools to know what’s going on.

Twitter constantly has statuses, posts, links, hashtags, etc. rolling through on its homepage for any user. Branding for companies is easy with a constant sharing or retweeting as it’s called. So is any news that spreads like wildfire through the cyber world.

So why do I personally like it for pitching?

  1. It’s quick, easy, and simple.
    • If I’m trying to reach someone, all it takes is an @ symbol and some quick thumb movements.
  2. The 140 character limit.
    • The limit makes sure I get to the good stuff, and only the good stuff. Just how a journalist likes it.
  3. It’s in real time.
    • It’s happening right then, right now, and as soon as I click send, it’s there. I know if I’m busy, so are the journalists I’m trying to reach. Time efficient for the both of us.
  4. It’s direct without being annoying.
    • Last thing you want to do is annoy a journalist, but you don’t want to not grab his or her attention, so a little direct tip through Twitter is a great way to say “Hey look!” with out being too much.

I know it seems weird at first, but really, it’s so efficient and practical for the fast paced world we live in. Here’s an example of what I’m talking about:

Screen Shot 2016-07-21 at 1.26.17 PM

 See? Simple and sweet. But don’t just take my word for it, go out there and try it for yourself. But, hopefully read up a little on those links, do some research, etc. etc. Always pays to be prepared.

Happy Pitching x


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